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March 21, 2006
By: TOM BRANNA
Editor
Procter & Gamble says that Pfizer is lying to dentists about the effectiveness of mouthwashes. P&G made the claim in court papers responding in the U.S. District Court in Manhattan to a lawsuit brought by Pfizer Inc. over its mouthwash advertising. “P&G doesn’t put products in the market that don’t work or make claims that aren’t true,” company spokeswoman Laura Brinker said, commenting on the papers filed. In its court papers, P&G dis...
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